Today Awesome Dice released the results of Google research into what players are using Google to find: is Pathfinder really more popular than D&D 4th edition? Awesome Dice looks for answers:
With the 5th edition D&D Next playtest going on, the D&D Edition Wars are about to have yet another competitor in the mix. In the recent past it’s been reported that Pathfinder is outselling D&D in the hobby market, and possibly other channels as well. But in the fight for sales the only competition Pathfinder has is 4e; however, D&D 3.5 remains beloved in the hearts of a huge number of gamers. We thought it would be interesting to try to dig up some statistics on the popularity of all editions of Dungeons and Dragons — and Pathfinder — rather than just the ones that are in print.
Google is the largest search engine by a huge margin. With a 70% market share in the US and far more in Europe, Google serves over a billion searches a day. As a result taking a look at what people are searching for on Google gives us a nice qualitative glimpse of the interest level in different D&D editions, and Pathfinder. Happily, Google provides some tools to let us see a little bit of the data of what is being searched.